# Case Study

### 19x ROI measured on initial pilot group. Now deployed firm-wide

- **Firm Name**  
  Doyle & Seelbach
- **Location**  
  Austin, TX
- **Practice Area**  
  PI / Business Litigation
- **Firm Size**  
  40+

|    | Active Users | Return on Investment | Extra Hours / Day | Revenue Recovered / Month |
|----|--------------|---------------------|------------------|-------------------------|
|    | 52           | 19x                 | +0.5             | $14K                   |

# The Practice

## A Growing Austin Litigation Firm

Doyle & Seelbach PLLC is a PI and business litigation firm in Austin, Texas, founded in 2015 by Trek Doyle and Karl Seelbach, both former litigation partners at Winstead PC. With 37 employees across attorneys, paralegals, legal assistants, and staff, nearly everyone who touches a case generates time that should be billed.

The firm runs on Clio with Outlook email and Zoom Phone. Medical-record-heavy matters and nurse-consultant reviews mean constant context-switching between documents, calls, and emails throughout the day.

# The Evaluation

## Deploy to Everyone, Not Just Attorneys

What made Doyle & Seelbach's deployment unique was the decision to roll Ajax out to everyone who bills time, not just attorneys. Paralegals, legal assistants, and staff were all included. The rollout started with a 7-user pilot, expanded in waves, and reached 52 active users across the 37-person firm (some employees use multiple devices).

As associate Christina Hanson put it, Ajax removed the daily friction: "It just takes that kind of mental burden off for me. It's already in there, just have to review it." Partner Jake Jones saw similar gains on the input side: "Me putting in my time takes like 10 minutes now, and it took so much more time previously."

# The Story

## Sub-0.2 Entries: The Revenue Nobody Records Manually

The real story is in the detail. Ajax captured hundreds of sub-0.2 hour entries per attorney: the 0.1 email reviews, the quick phone calls, and the brief document glances that nobody records manually. For a single attorney, these added up to $25,428 in recovered revenue. A second attorney had 370 sub-0.2 entries worth $13,644.

These are not entries attorneys were choosing not to bill. They are entries attorneys did not even realize they were missing.

| **Attorney**             | **Sub-0.2 Entries** | **Recovered Revenue** |
|--------------------------|---------------------|-----------------------|
| Andrew Schumacher         | 515                 | $25,428               |
| Christina Hanson          | 370                 | $13,644               |

# For Administrators

## Lessons from a Whole-Firm Deployment

1. Deploy to everyone, not just attorneys. Paralegals and staff generate billable time that gets lost just as often as attorney time. At lower rates the individual amounts are smaller, but across a team they add up fast.
2. Ajax requires no effort from the people using it. At 52 active users across 37 employees, Ajax proved it requires no effort from the people using it. There are no timers to start, no emails to tag, no new interface to learn.
3. The sub-0.2 entries are the real money. Everyone focuses on the big items. But the 0.1 email reviews, the 0.2 phone calls, and the 0.1 document glances add up to thousands per month per person.

# The Results

## $14,267/Month from Just 5 Pilot Users

At 52 active users, the firm-wide impact is dramatically larger than the 5-user pilot suggests.

|    | Avg. Billable Hours / Day | Avg. Billable $ / Day |
|----|--------------------------|----------------------|
|    | 4.9                      | $1,365               |
|    | 5.4                      | $1,489               |
| +  | +0.5                     | +$124                |

|    | Extra $ / User / Month | Total Extra / Month (5 users) |
|----|-------------------------|-------------------------------|
|    | 2.6                     | $14,267                       |

**ROI**: 19x

“It's capturing a lot of things that I hadn't thought of before - a lot of that lost time.”  
Andrew Schumacher  
Partner

# About Customer

## About Doyle & Seelbach

Doyle & Seelbach PLLC is a personal injury and business litigation firm founded in 2015 in Austin, Texas by Trek Doyle and Karl Seelbach, both former litigation partners at Winstead PC. The firm has grown to 37 employees, including attorneys, paralegals, and staff who handle complex PI and commercial disputes across Texas. Doyle & Seelbach attorneys have been recognized by Super Lawyers, and the founding partners bring decades of combined trial experience.